Bruno topping the box office, showing no love for "Betty"

Sacha Baron Cohen's "Bruno" started big on opening day Friday but had a huge drop the rest of the weekend, with the Universal Pictures mock documentary finishing with $30.4 million, according to studio estimates Sunday. "Bruno" outpaced the $26.5 million opening weekend for Baron Cohen's surprise 2006 hit "Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan." "Borat" started with $9.2 million on opening day then climbed to $10.1 million the following day. " But this new movie of Cohen unexpectedly dropped its earnings the following day.

"It is unusual for a film to drop on Saturday. Normally, you expect the film at least to be even on Saturday or above compared to Friday, because Saturday is the biggest moviegoing day of the weekend," said Paul Dergarabedian, box-office analyst for Hollywood.com. "It's going to be interesting to see how it does over the long run."

Nikki Rocco, head of distribution at Universal, said comedies such as "Bruno" typically drop off over opening weekend this time of year, while "Borat" opened in November, when audiences are less fickle than summer crowds.The studio will have to wait until next weekend for a sense of how well "Bruno" can hold up for the long haul.

"Bruno", its earnings drop to $8.8 million Saturday and an estimated $7.2 million Sunday but the movie top other movies like "I Love You, Beth Cooper," with $5 million starring the "Heroes" hottie Hayden Penettiere, 20th Century Fox's romantic comedy, finishing at No. 7. The movie centers on a high school valedictorian who uses his graduation speech to declare his love for a bombshell classmate.

Here are the top 10 box office hit, based on July 10 - 12 earnings:

1. "Bruno," $30.4 million.

2. "Ice Age: Dawn of the Dinosaurs," $28.5 million.

3. "Transformers: Revenge of the Fallen," $24.2 million.

4. "Public Enemies," $14.1 million.

5. "The Proposal," $10.5 million.

6. "The Hangover," $9.9 million.

7. "I Love You, Beth Cooper," $5 million.

8. "Up," $4.7 million.

9. "My Sister's Keeper," $4.2 million.

10. "The Taking of Pelham 1 2 3," $1.6 million.